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¿ From the CSE


Welcoming New Scouts How you can help build more adventure into recruitment this season.


FALL IS AN EXCITING TIME for all of us to introduce Scouting to thousands of young people during our membership drives. Now we have new recruit- ment tools to make that endeavor even more rewarding. The new national recruitment theme, “Build an Adventure,” was rolled


out at the National Annual Meeting in May and evokes a sense of the fun, unique experiences that young boys will not want to miss. The theme delivers a sense of urgency and reminds parents and their


children alike that these adventures are there for the taking and entirely attainable through Scouting. We balance the fun that boys love with the character building, growth and aspiration that parents want. Featuring diverse adventures appealing to youth, “Build an Adventure”


also demonstrates to parents that Scouting builds a solid foundation of char- acter, values and education that stays with their children for a lifetime — reinforcing that there is a small window to really make an impact on children and shape who they may become as adults. We’ll show and tell our story simply


and directly through “Build an Adventure,” demonstrating to young people what Scouts do and how to make the most of right now. Make friends. Catch fish. Climb rocks.


Explore caves. Help people. Race cars. Camp out. And do much, much more. Our message is that Scouts can “Build


an Adventure” to have fun and build con- fidence while still learning many skills and


values that will serve them well later in life. We tested many ideas with parents and children in major markets to


make sure we were on track with this approach. Our research also showed us how Scouting can fill a critical need: to make the most of the little time parents have to make a positive impact on their children. I believe “Build an Adventure” will be a solid program we can all


embrace to take our recruiting efforts to a new level. The sustainability of our organization depends on this kind of fresh and innovative thinking to bring more young people on board to experience Scouting. Make “Build an Adventure” part of your recruiting efforts. Look for the


complete set of tools and resources at scouting.org/marketing. Let’s live our new tagline that will be appearing in PSAs and fliers and


on billboards, email blasts, Web banners and social media: Adventure is waiting. Build yours at beascout.org.


WAYNE BROCK CHIEF SCOUT EXECUTIVE


2 S COUTING ¿ SEPTEMBER•OCTOBER 2014


Scoutîng VOL. 102, NO. 4  SEPT-OCT 2014


Michael Goldman Editorial Director Eric Ottinger Design Director


W. Garth Dowling Director of Photography


Paula Murphey Managing Editor Bryan Wendell Senior Editor


Gretchen Sparling Associate Editor


Elizabeth Hardaway Morgan Senior Art Director


Edna J. Lemons Photo Editor Bryan Wursten Online Editor Lenore Bonno Production Manager


Lisa Hott Advertising Production Manager


Marcie Rodriguez Imaging Artist Judy Bramlett Circulation Manager


Special Contributors Jeff Csatari, Mike Gibson, Mark Henricks, Cliff Jacobson, Josh Piven, Mark Ray, Stephen Regenold, Larry Rice, Chris Tucker


SUBSCRIPTIONS: (866) 584-6589 Barry Brown Director of Advertising


Brian Cabanban Business Manager Jillian Foley Marketing Specialist


Jennifer Chan Assistant Research Analyst


Amber Williams Advertising Sales Assistant


PUBLISHER EMERITUS J. Warren Young


EAST COAST SALES: (212) 532-0985


Kenneth Lipka Regional Advertising Manager


Patricia Santangelo Regional Advertising Manager


Cheryl Solomon, Publisher’s Representative WEST COAST SALES: (323) 363-1616


MIDWEST SALES: (847) 749-4875 Chuck Carroll, Publisher’s Representative


CLASSIFIED AD SALES: (212) 532-0985 Brian Cabanban


The President of the United States BARACK OBAMA Honorary President BSA


Robert M. Gates President BSA Wayne Brock Chief Scout Executive


James B. Kobak Chairman Magazines Advisory Committee


SCOUTING MAGAZINE (ISSN 0036-9500) is published five times a year by the Boy Scouts of America, P.O. Box 152079, Irving, TX 75015-2079. Issues are January-February, March-April, May-June, September-October, November-December.


Copyright © 2014 by the Boy Scouts of America. All rights thereunder reserved; anything appearing in Scouting may not be reprinted either wholly or in part without written permission. Send stamped, self- addressed envelope with unsolicited manuscripts, photos, illustrations. Scouting will not be responsible for manuscripts, photos, illustrations in its office or in transit. Postmaster: Send address change to Scouting magazine, P.O. Box 152401, Irving, TX 75015-2401.


Periodical postage paid at Irving, Texas, and at addi- tional mailing offices. ADDRESS CHANGE OR MISSED COPIES: Notify Scouting magazine, P.O. Box 152401, Irving, TX 75015-2401. Send label from old copy, or give name, address, Scouting unit, and position (for change of address give both old and new addresses).


All registered Scouters receive Scouting magazine. $2 of the registration fee is for the subscription.


ADVERTISING OFFICES: EAST COAST: 1040 Avenue of the Americas, Suite 16A, New York, NY 10018.


Printed and bound by Quad/Graphics.


ROGER MORGAN/BSA FILE


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