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PETER ARKLE


BOOKMARK THIS Your Ad Here


If you’re making full use of BeAScout.org, you know what a great marketing tool it can be. Think of it as the new front door or welcome mat for your unit. If you’re not, here’s how it works: A visitor looking for


info about Scouting enters a ZIP code and—bam!—the prospective Scout or Scout parent is transported to your site. What does your visitor see? You’ll surely list the basic contact info—meeting times, location, phone, and e-mail links. But you’ve got to show them something that will make the newcomer say, “I gotta join.” “There are so many advantages to customizing here,” says Michael Ramsey, director of marketing


communications and brand management. “You could change your message every day, if you wanted to.” That means offering added features such as links to your Web site, cool


photos, details about upcoming events, and more. If your troop is noted for great backpacking trips, say so. If it has won a recent award, post a shout-out. “This is your chance to hang out your shingle in the marketplace,” Ramsey says. “The sky’s the limit.”


TRY THIS


Ten-Hut! Services Salute Eagles An important reminder: If you want your new Eagle Scouts to receive recognition letters from one of the military ser- vices, follow these directions:


ARMY NAVY


For the U.S. Army Youth Certificate of Recognition, signed by the Army’s Chief of


Staff, nominations must be sent to a local U.S. Army recruit- ing battalion or applied for online at goarmy.com/ycr/ (a national directory is available at bit.ly/armybatallions).


For a U.S. Navy Eagle Scout Recognition Certificate, send requests to the commanding


Air Force should be sent to AFRS/PA, Attn: Scout Letters, 550 D Street West, Suite 1, Randolph AFB, TX 78150-4527.


Director of Marine Corps Staff, The Pentagon, Rm. 4E791, Washington, D.C. 20350-3000.


AIR FORCE MARINES


14 S COUTING ¿ SEPTEMBER•OCTOBER 2012


Send your request, in writing, to Commandant of the Marine Corps,


officer of the local Navy Recruiting District. District loca- tions are available at navycs.com/districts.html or by calling the nearest Navy recruiter. Requests should include the new Eagle Scout’s name (as it will appear on the certificate), date of the award ceremony, mailing address to send the certifi- cate, and information for contacting the troop leader.


Requests for an Eagle Scout con- gratulatory letter from the U.S.


GOOD READ Inspiration Illustrated


More than two million Scouts have earned the rank of Eagle Scout since Arthur Eldred became the first Eagle in 1912. Now, in Eagle Scouts: A Centennial History, author Robert Birkby tells the stories of many of these Scouts, showing how the leadership lessons and skills acquired from the Eagle program led them to future accomplishments. This inspiring book ($25; available Sept. 28)


comes illustrated with a wide range of photographs and art works, including many his- toric Eagle medals and insignia. As a special


addition ($15), you can order a custom book jacket at scoutstuff.org that will allow you to replace the six images on the cover with six images of your own.


W. GARTH DOWLING


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