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¿ From the CSE


Why We Recruit A top-down perspective on going beyond the numbers.


IT’S ALWAYS EXCITING for me to think about the new faces we bring into Scouting every fall. While I know that it’s easy for us to get caught up in the numbers—


which targets we can reach, etc.—I’d like for each of us to dig a little deeper into our thinking and approaches for what we’re really trying to accomplish … beyond the numbers. The whole reason for us to feel excited about adding new Scouts is


because we know the impact Scouting has on these young lives over a lifetime. What it’s really all about is the individual expe- riences that we provide to a young person or a new leader—at every step and every turn. From the day they join Scouting—to their first pack


or troop meeting, to their first pancake breakfast, hike, or campout—the experiences we provide need to live up to our promise. Those events should validate that stunningly brilliant decision our young people and their parents made to get involved in a program that will indeed change their lives for the better. We need to be intentional about the notion that we accomplish this one life at a time … by the millions. It’s up to us to deliver on our pledge that joining the Boy Scouts of America ultimately benefits not only the Scout and the leader in uniform but also our commu- nities, our nation, and the world. That’s how we make young people Prepared For Life. I know we can get caught up in the grandness of


the numbers. We can lose sight of the fact that it’s an individual life, an individual child that we are mentor- ing. Every time we extend an invitation, lead an outing, or hold a campfire, we need to remember how we can change lives for the better every step of the way. That ought to inform and guide all of our decisions about what we’re doing to attract more young people


and leaders to join our adventures into Scouting’s second century. It’s in our nature to do all we can to make our packs, troops, and


crews bigger and stronger. Let’s not lose sight of why we do it.


Scoutîng VOL. 99, NO. 4 ● SEPT-OCT 2011 J. Warren Young Publisher


J. D. Owen Editor in Chief Magazine Division


John R. Clark Managing Editor Bryan Wendell Senior Editor


Gretchen Sparling Associate Editor Scott Feaster Design Director


Elizabeth Hardaway Morgan Senior Art Director


John R. Fulton Jr. Photographs Edna J. Lemons Photo Editor Bryan Wursten Online Editor


Linda Lawrence Assistant to the Managing Editor


Bob Wiemers Operations Director


Lenore Bonno Print Production Control Specialist


Lisa Hott Advertising Production Manager


Marcie Rodriguez Imaging Artist John W. Ingram Circulation Director


Judy Bramlett Customer Relations Manager


Eugene Handon Traffic Manager Brian Cabanban Business Manager Jillian Foley Marketing Specialist


Michael Antonio Advertising Sales Assistant


Special Contributors


Jeff Csatari, Cliff Jacobson, Josh Piven, H. Kent Rappleye, Stephen Regenold, Larry Rice, Candy Sagon, Robert Sugar


Barry Brown Director of Advertising


EAST COAST SALES: (212) 532-0985 Kenneth Lipka, Patricia Santangelo, Regional Advertising Managers


MIDWEST SALES: (312) 629-5230 Mark Adeszko, Publisher’s Representative


WEST COAST SALES: (818) 972-9650 Chuck Carroll, Publisher’s Representative


The President of the United States BARACK OBAMA Honorary President BSA


Rex Tillerson President BSA Robert J. Mazzuca Chief Scout Executive


James B. Kobak Chairman Magazines Advisory Committee


SUBSCRIPTIONS: (866) 584-6589


SCOUTING MAGAZINE (ISSN 0036-9500) is published five times a year by the Boy Scouts of America, P.O. Box 152079, Irving, TX 75015-2079. Issues are January-February, March-April, May-June, September-October, November-December.


Copyright © 2011 by the Boy Scouts of America. All rights thereunder reserved; anything appearing in Scouting may not be reprinted either wholly or in part without written permission. Send stamped, self- addressed envelope with unsolicited manuscripts, photos, illustrations. Scouting will not be responsible for manuscripts, photos, illustrations in its office or in transit. Postmaster: Send address change to Scouting magazine, P.O. Box 152401, Irving, TX 75015-2401.


ROBERT J. MAZZUCA CHIEF SCOUT EXECUTIVE


Periodical postage paid at Irving, Tex., and at addi- tional mailing offices. ADDRESS CHANGE OR MISSED COPIES: Notify Scouting magazine, P.O. Box 152401, Irving, TX 75015-2401. Send label from old copy, or give name, address, Scouting unit, and position (for change of address give both old and new addresses).


All registered Scouters receive Scouting magazine. $2 of the registration fee is for the subscription.


6 S COUTING ¿ SEPTEMBER•OCTOBER 2011 Printed and bound by Quad/Graphics.


DAN BRYANT


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