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FULL OF SPORTS From the start, Boys’ Life has covered sports and deliv- ered profiles and advice from the greatest names in every amateur and professional sport.


idea because Boys’ Life helped his troop grow and thrive. After reading about Philmont in the magazine, several of his boys were inspired to make the trip themselves—and had an unforgettable experience, he says. “Boys’ Life helps strengthen that commitment to Scouting. It’s in the mailbox once a month and reminds Scouts of all the opportunities that Scouting offers.” “Boys read about the adventures


others have,” Managing Editor Goldman says. “They realize that if they stay in Scouting, they can have those adventures, too.” Troop 282’s experience is by no means unusual. One study showed that Scouts who subscribe to Boys’ Life


Want to see more Boys’ Life archives? Visit boyslife.org/wayback to see every cover in the magazine’s history and read entire issues dating back to 1911.


26 S COUTING ¿ MAY•JUNE 2011


stay in Scouting, on average, 1.8 times longer, according to the magazine’s circulation manager, John W. Ingram. Whether publishing a story about an exotic adventure, a how-to article about building a survival shelter, or one about using a GPS, “Boys’ Life opens doors to adventures,” Ingram says. “Kids don’t get junk mail, so when a boy receives his own copy of Boys’ Life, with his name on it, it’s a big deal.” Equally important, Boys’ Life show-


cases the fun of Scouting in a way that draws new boys into the program. Brian Perry, a Cubmaster in the Mohegan District, Connecticut River Council, brings his copies of Boys’ Life to recruiting and joining nights. “It’s a great tool for other parents to see,” he says. “It’s so helpful to be able to use the pictures and show people what Cub Scouts do, rather than just trying to tell them what they do. It only takes a quick read to get them hooked.”


PAUL EDWARDS FACED a challenge. As a committee member of Troop 444, Catalina Council in Tucson, Ariz., Edwards needed to convert an “adult-run” troop into a “boy-led” troop. To spark the boys’ imagination, he brought copies of Boys’ Life to a meeting. After the Scouts pored over articles about adventures other troops had experienced, the ideas began to flow. Soon, the troop that had camped out just a few times a year, and always in the same location, began expanding its horizons. “Several months later, they were on


their way to a pro ballgame hundreds of miles away,” Edwards says, “the next year’s summer camp was in another state, and the parents got behind the idea of getting a troop bus.” In addi- tion, several of the troop’s Scouts attended Philmont and the national jamboree, and some even earned their Eagle Scout rank.


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