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¿ From the CSE

Toward a Fit Future What’s behind the BSA’s plans for an all-out health and wellness initiative?

PLANNING IS UNDER WAY for a new Scouting health initiative. It’s time for Scouting to take on the problem of an unhealthy younger generation. I have spoken on many occasions about my concerns regarding the

health of our young people. The following words from former U.S. Surgeon General Richard H. Carmona should serve as a wake-up call for all of us: “Because of the increasing rates of obesity, unhealthy eating habits, and physical inactivity, we may see the first generation that will be less healthy and have a shorter life expectancy than their parents.” This statement terrifies me. We can’t stand by and

let this continue. The BSA is ready to weigh in on this challenge of childhood health as we head into our second century of Scouting. I can’t share all of the details yet, but here is a sneak

preview of what’s planned for this year and beyond. We have formed a task force to develop and launch

a Scouting health and wellness initiative. Its purpose is to promote healthier lifestyles for our young people through the many programs Scouting already offers, as well as with some new ideas we have for getting our younger generation back on the trail to healthy living. This exciting program will be one element of our Strategic Plan, with a specific focus on youth advocacy. Healthy living, fitness, and overall wellness have

always been part of Scouting’s DNA. We also will use this opportunity to review our published program materials, advancement requirements, and performance recognition to ensure they are relevant for today’s youth and the challenges they face. Our vision for a Scouting health initiative goes

well beyond our ranks. We plan to partner with other world-class organizations, bringing experts together

to attack this issue and leverage the strength of Scouting, our sponsors, and chartering partners to help get the message out. This combination of knowledge, energy, and resources will be important to the success of this effort. As America’s largest youth-serving organization, we will not stand

by and let this problem escalate. So get ready to gear up for a healthier future for Scouting.

Scoutîng VOL. 99, NO. 1 ● JAN-FEB 2011 J. Warren Young Publisher

J. D. Owen Editor-in-Chief Magazine Division

Scott Daniels Managing Editor John Clark Senior Editor

Bryan Wendell Associate Editor Scott Feaster Design Director

Elizabeth Hardaway Morgan Senior Art Director

John R. Fulton Jr. Photographs Edna J. Lemons Photo Editor Bryan Wursten Online Editor

Linda Lawrence Assistant to the Managing Editor

Bob Wiemers Operations Director Lenore Bonno Production Manager

Lisa Hott Advertising Production Manager

Marcie Rodriguez Imaging Artist John W. Ingram Circulation Director

Judy Bramlett Customer Relations Manager

Eugene Handon Traffic Manager Brian Cabanban Business Manager Jillian Foley Marketing Specialist

Michael Antonio Advertising Sales Assistant

Special Contributors

Jeff Csatari, Mary Jacobs, Cliff Jacobson, Josh Piven, H. Kent Rappleye, Mark Ray, Stephen Regenold, Larry Rice, Candy Sagon, Chris Tucker

Barry Brown Director of Advertising

EAST COAST SALES: (212) 532-0985 Kenneth Lipka, Patricia Santangelo, Regional Advertising Managers

MIDWEST SALES: (312) 629-5230 Mark Adeszko, Publisher’s Representative

WEST COAST SALES: (818) 972-9650 Chuck Carroll, Publisher’s Representative

The President of the United States BARACK OBAMA Honorary President BSA

Rex Tillerson President BSA Robert J. Mazzuca Chief Scout Executive

James B. Kobak Chairman Magazines Advisory Committee

SUBSCRIPTIONS: (866) 584-6589

SCOUTING MAGAZINE (ISSN 0036-9500) is published five times a year by the Boy Scouts of America, P.O. Box 152079, Irving, TX 75015-2079. Issues are January-February, March-April, May-June, September-October, November-December.

Copyright © 2011 by the Boy Scouts of America. All rights thereunder reserved; anything appearing in Scouting may not be reprinted either wholly or in part without written permission. Send stamped, self- addressed envelope with unsolicited manuscripts, photos, illustrations. Scouting will not be responsible for manuscripts, photos, illustrations in its office or in transit. Postmaster: Send address change to Scouting magazine, P.O. Box 152401, Irving, TX 75015-2401.



Periodical postage paid at Irving, Tex., and at addi- tional mailing offices. ADDRESS CHANGE OR MISSED COPIES: Notify Scouting magazine, P.O. Box 152401, Irving, TX 75015-2401. Send label from old copy, or give name, address, Scouting unit, and position (for change of address give both old and new addresses).

All registered Scouters receive Scouting magazine. $2 of the registration fee is for the subscription.

Printed and bound by Quad/Graphics. S COUTING ¿ JANUARY•FEB RUARY 2011


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