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FULL OF ADVENTURE North, south, east, west—and even in outer space—Boys’ Life helps Scouts explore their world by inspiring them to get out and see it for themselves.


Pearl S. Buck, Zane Grey, Isaac Asimov, and Ray Bradbury. And Boys’ Life remains a great tool


for helping Scouts develop a love of reading. That’s not just us talking. The magazine has been honored by the International Reading Association and was named Periodical of the Year in 2007 by the Association of Educational Publishers. But to continue promot-


ing a love for reading, Scout leaders must make sure that their boys are subscribing to the publication. That’s why the Mid-America Council instituted an initiative last fall to ensure that 100 percent of its Scouts were subscrib- ing. As part of its 15-point Great Expectations program, subscriptions to Boys’ Life were automatically included as part of the annual membership fee paid by all Scouts in the council. “If you join a baseball team, everyone wears the uniform,” explains Lloyd Roitstein, Scout executive of the Mid-America Council. “If you’re in Scouting, we think you should read Boys’ Life, and we wanted to make sure every single young man gets every issue.” If a family can’t afford to pay the


annual fee, the council helps out with available funds. “For us, this isn’t about selling subscriptions,” Roitstein adds. “It never has been. It’s about the entire Scouting experience.” Scoutmaster John Shores of Troop


282 in Omaha, Neb., thinks the 100 percent subscription plan is a good


FULL OF FUN An alfalfa-munching mailburro known as Pedro, the adventures of Pee Wee Harris, and true stories of Scouts’ heroism have entertained and inspired boys for years.


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