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ER FULL LIFE


As it hits the century mark, the official magazine of the BSA stays


as relevant to Scouts as ever. by mary jacobs photogr a ph by tom husse y photogr a phy


When he was a kid, Adam Sonzogni waited “desperately” for each issue of Boys’ Life to arrive in


his mailbox. He devoured every page and developed a love for reading that’s still part of his life. Now a volunteer Scouter in New Jersey’s Patriots’ Path


Council, Sonzogni laughed one night recently when he caught one of his sons reading the magazine under the covers by flashlight, when the kid should’ve been asleep. The 39-year-old dad says that his two oldest boys, both Cub Scouts, have followed in his footsteps, running to the mailbox every month looking for their copies. Over the past century, scenes like that have played out


in the lives of millions of boys. And this year marks the 100th anniversary of Boys’ Life. Since the publication of its first edition in March 1911, the magazine has thrilled readers with stories about sports, outdoor adventures, Scoutcraft, and hobbies. As the official magazine of the Boy Scouts of America, and the nation’s oldest continuously published magazine for boys, Boys’ Life occupies a cherished spot in the collec- tive memory of many Scout leaders who read the magazine when they were young. Smart Scouters know, though, that Boys’ Life remains much more than a fond memory; it’s a useful tool for keeping Scouts inspired and engaged, for recruiting new Scouts, and for encouraging young people to develop a love for reading. What better time than now, as you gear up for fall’s


recruiting season, to ensure that every Scout in your unit can look forward to a copy of Boys’ Life landing in his mailbox?


HITTING THE 100-YEAR MARKand thriving at a time when many print publications have disappeared mark both a his- toric milestone and a significant achievement for Boys’ Life. With about 1.1 million subscribers, the publication contin- ues to rank among the nation’s largest-circulation magazines.


MAY•JUNE 2011 ¿ S COUTING 23


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